Linking capital to climate.
Cool Earth's mission is to fight climate change head-on by protecting endangered rainforest, which play a vital role in the global climate by absorbing carbon. More than 100 tonnes of carbon are locked up in each acre of rainforest - when the forest is destroyed, the carbon that is released warms the earth's temperature.
HEAD is committed to saving over 7,000 acres/28 km2 per year of mature rainforest from destruction - which equals the size of more than 100,000 tennis courts or 7,000 American football fields, or 3,650 FIFA Soccer Fields.
"Educating sports enthusiasts about the affects of carbon emissions is an important part of why we're doing this," said Eliasch. "We all depend on a stable climate to ski, play tennis, or dive. If we don't wake up and make a difference now we won't be doing these things in their natural environments much longer."